The Fable Coupons 2026

The Fable is a Sydney-based women’s fashion brand founded in October 2015 by Sophie Doyle, who previously worked in luxury marketing.The brand specialises in premium silk shirts made from 100% crepe de chine silk, designed with high-quality finishes such as double-stitched seams and tailored buttons.The idea originated when Sophie travelled to India and discovered textile production first-hand, which inspired her to create the “perfect silk shirt” at an accessible price point. Manufacturing is ethically certified, taking place in accredited factories; early production was in Jaipur, India, before shifting to Shanghai, China for expanded capacity.The Fable sells directly online (removing traditional retail mark-ups) and emphasises timeless, versatile pieces that can be styled day to night. Overall, the brand combines luxury fabric and workplace luxury experience with ethical production and direct-to-consumer pricing.