Top 10 Affordable Makeup Brands

1. e.l.f. Cosmetics – budget-friendly essentials; site often has 50% off sitewide.

2. Maybelline – iconic mascaras (Great Lash, Lash Sensational); coupons at Walmart and Target.

3. L’Oréal Paris – high-quality drugstore hair and cosmetics; gift-with-purchase deals.

4. NYX Professional – wide shade range, pro formulas; regular Ulta coupons.

5. ColourPop – trendy and affordable; free shipping events.

6. The Ordinary – skincare-makeup crossover; added discount tier loyalty.

7. Wet n Wild – ultra-budget friendly; bundles with retailers.

8. Revolution Beauty – UK-based; ships globally with discount codes.

9. Milani – rich pigmented drugstore line; often 40% off at CVS.

10. Essence – German budget brand with cult products; available via Ulta & Amazon.